As Premium Beauty News wrote last fall, Luxe Pack Monaco aims to reinvent itself in 2025. The expansion of the Grimaldi Forum and the opening of new spaces will firstly make it possible to reorganize the floorplan of the exhibition.
First, the tent located on the esplanade and certain annex areas will now be integrated into the Grimaldi Forum. This optimization of the convention center’s layout will allow the organizers to add several new features to the event.
Several new features
Among the 2025 novelties is an entirely new space named The Collective Laboratory (The Col’Lab). Designed to unite international coalitions, this area will share numerous studies conducted by brands and manufacturers on essential industry topics.
“We have observed a rise in coalitions and consortiums in recent years, reflecting a growing need among brands to collaborate for collective decision-making. One of our goals is to bring these coalitions together, enabling them to present their findings, share studies, and engage with other coalitions. The idea is to provide a global framework to guide and enlighten brands across the sector,” said Fabienne Germond, Show Director.
Another new space, The Portal, will gather companies offering innovative technologies, cutting-edge materials, and services fostering the transition to intelligent and sustainable packaging. This area will also include a startup corner, designed to inspire and present forward-thinking ideas.
Finally, Luxe Home, the section dedicated to home fragrance products, is set to grow significantly. Launched two years ago, this section has so far been limited by space constraints. In 2025, Luxe Home will double in size, becoming a “show within the show,” featuring its own conference program, activities, and dedicated networking area.
This year, the Grimaldi Forum will be enhanced with an additional 2,000 m² of outdoor spaces, offering the nearly 10,000 visitors (52% of whom come from outside France) a more inviting venue for interaction. “Luxe Pack Monaco is more than a trade show. It’s a rendezvous, an atmosphere, an immersive environment. The unique venue adds charm for our participants, offering total immersion in a one-of-a-kind setting,” highlighted the Show Director.
High standards
The organizers of the trade show, which last year brought together 450 exhibitors specializing in primary and secondary packaging, claim they want to maintain high standards even as it grows.
“The undeniable strength of Luxe Pack Monaco lies in showcasing global leaders in luxury packaging alongside small companies with highly specific expertise. We remain vigilant in selecting exhibitors, and our community deeply values the quality and diversity of the offerings that visitors experience every year,” concluded Fabienne Germond.
