With the global birth rate falling, Mustela continues to reposition itself
“With 94% of parents surveyed saying they are familiar with the brand and 50% saying they use it, [2] Mustela is seen by consumers as an expert brand in the hygiene and care of babies and children,” explains Clémence Ménez, Mustela Marketing Director, France. “The brand’s two flagship products, the Gentle Cleansing Gel for Babies and […]
With the global birth rate falling, Mustela continues to reposition itself Read More »