Coach and Interparfums announced on Friday, March 14, a five-year extension of their fragrance licensing agreement, now running through June 30, 2031.
Originally signed in 2015, Coach and Interparfums’ exclusive global licensing agreement was set to expire on June 30, 2026.
“Thanks primarily to the successful launches of Coach and Coach Dreams men’s and women’s lines, sales of Coach fragrances increased from less than EUR 10 million in 2015 to nearly EUR 190 million in 2024,” said Interparfums in a statement.
As part of the agreement, Interparfums also announced that two new flankers for the Coach line will be launched in 2025, further advancing the brand’s global presence in perfumery.
“In less than ten years, we have succeeded in building a legitimate and coherent fragrance offering based on a high-quality brand name recognized for both its image and its products. We are extremely ambitious and confident in the brand’s continuing growth in the short, medium and long-term, especially driven by its gender complementarity, with equal popularity for men’s and women’s fragrances,” commented Philippe Benacin, Interparfums Chairman and CEO.
Founded by Philippe Benacin and Jean Madar in 1982, Interparfums develops, manufactures and distributes prestige perfumes and cosmetics as the exclusive worldwide licensee for Boucheron, Coach, Jimmy Choo, Karl Lagerfeld, Kate Spade, Lacoste, Moncler, Montblanc and Van Cleef & Arpels. The company is also the owner of Lanvin fragrances and the Rochas brand. With products sold in over 100 countries worldwide through a selective distribution network, in 2024 Interparfums had consolidated sales of EUR 880 million.
