Geka’s mother company, Medmix, has announced that Nande van Aken has been appointed as Head of Global Operations Beauty.
“With more than 15 years of experience in driving operational excellence and organizational transformation, Nande brings a wealth of expertise to her new role. Her extensive career spans a wide range of industries and various management roles in manufacturing, supply chain and R&D, equipping her with the diverse skill set to further enhance Geka’s capabilities and performance,” said Geka in a statement.
“With a proven track record of implementing change and improvement, fostering cultural change, and navigating complex challenges, Nande is poised to bolster Geka’s position as a global innovator in beauty application solutions.”
At Medmix Beauty, Ms van Aken will be part of the management team, where she will oversee the company’s global manufacturing operations. Her focus will be on building a sustainable strategy and robust operations, optimizing functionality, quality, and profitability across the business, and strengthen Geka’s ability to support customer, end-user and industry needs.
On joining Geka, Nande said: “I am excited to be part of an organization with such a rich legacy of innovation and excellence. I look forward to working with the team to further boost efficiency and drive sustainable growth in line with Geka’s vision.“
Geka’s latest strategic appointment reinforces its commitment to delivering high-quality, cutting-edge beauty application solutions to customers worldwide.
Geka is a leading manufacturer, supplier and wholesaler for high precision beauty application solutions for mascara, lip gloss and concealer products. The company offers worldwide access to its products through manufacturing sites in Bechhofen, Germany, Elgin, USA, São Paulo, Brazil, and Shanghai, China.