A new mom’s heartfelt conversation with her baby’s grandmother, asking her not to kiss her newborn, has gone TikTok viral—and it’s easy to see why.
The video has amassed 8.7 million views as more parents, especially during cold and flu season, take proactive steps to protect their babies’ fragile immune systems. Rising cases of whooping cough and walking pneumonia are adding urgency, with parents increasingly aware of how vulnerable infants can be to seasonal viruses and respiratory infections.
Her message—advocating for health-first boundaries even when it means saying “no” to loved ones—highlights a growing trend in parenting. As healthcare provider Jessica Acciacca reminds, “Parents are in their rights to make this request in order to protect their vulnerable little ones, even if it’s challenging for loved ones to understand.”
Why setting boundaries feels so important for new parents
The clip sparked conversations among parents who saw their own experiences mirrored in this mom’s words. For new parents, decisions like these come from a place of deep love and responsibility, especially when it comes to the vulnerable early months.
Many healthcare providers, like pediatrician Shannon Glenn-Otto, M.D., at Johns Hopkins All Children’s Hospital, suggest that families limit newborns’ exposure to visitors for the first two or three months. During this time, babies have yet to develop full immunity to bacteria and viruses, making them more susceptible to serious infections. Their blood-brain barrier, which helps block pathogens from reaching the brain, is still maturing, and they haven’t received key vaccines for illnesses like COVID and the flu, which aren’t administered until six months.
Videos like this show that it’s okay to prioritize health—even if it means setting boundaries that feel challenging for others to understand.
@devonstephen how cute is my mom clearly active listening and the calm “okay.” 🥺 blessed with loving parents. #boundaries #postpartum #grandparents #comedy #firsttimemom #oldestdaughter ♬ original sound – dev
Why “no-kiss” rules are on the rise
Stories like this highlight a shift in how parents are managing family dynamics. Today’s parents, with the support of healthcare experts, are more confident setting boundaries to prevent exposure to viruses that can be particularly harmful for infants.
Pediatricians note that newborns have delicate immune systems, making them more susceptible to complications from illnesses adults may not consider severe. Setting these boundaries isn’t about distancing family—it’s about protecting what matters most.
How to set boundaries with family and friends: a conversational framework for new moms
Setting these boundaries with family can be tough, but here’s a simple approach that keeps the conversation respectful and clear.
- Lead with love
Start by acknowledging their love and excitement for the baby. This sets a warm, positive tone.- “We’re so grateful for all the love you have for [baby’s name]. It really means so much to us!”
- Explain the why
Give a brief, compassionate explanation. It’s about keeping your baby safe, not rejecting affection.- “We’re being extra cautious because [baby’s name]’s immune system is still developing, and even a small illness can be serious.”
- Make the ask, plain and simple
Politely, clearly state your request without second-guessing.- “To keep [baby’s name] safe, we’re asking everyone to hold off on kisses and wash hands before holding them.”
- Acknowledge how they might feel
Show empathy and let them know you understand it might feel different.- “I know this might feel a little unusual, especially if things were different when we were growing up, but this is what feels right for us.”
- Offer other ways to show love
Suggest other meaningful ways to connect that keep everyone healthy.- “We’d love for you to bond with [baby’s name] by holding or chatting with them. Those interactions mean so much to us!”
- Encourage special involvement
Help them feel connected by suggesting specific activities they can enjoy together.- “It would be so special if you could read a favorite story or sing a lullaby. These moments help [baby’s name] feel close to you.”
- End with thanks and reassurance
Thank them for understanding and remind them of their importance in your child’s life.- “Thank you so much for supporting us in what feels best for [baby’s name] right now. We feel lucky to have you in their life.”
Setting boundaries can feel hard, but these simple steps help keep things compassionate and clear—because at the end of the day, it’s all about keeping your family healthy and happy.
