Packaging Innovations & Empack 2024 to hold biggest edition ever in Birmingham

This year’s edition of Packaging Innovations & Empack already looks set to be the biggest ever, with a record-breaking number of visitors expected and over 400 exhibitors in attendance for the UK’s flagship packaging exhibition, compared to 340 last year.

Featuring four distinct zones — Packaging Innovations & Empack, Food Service, Label & Print, and Contract Pack & Fulfilment — the sold out exhibiting area will display a comprehensive range of packaging products and services, spanning from design to cutting-edge primary and secondary packaging, contract packing, e-commerce fulfilment, labelling and printing, and advanced packing and processing technology.

Organisers Easyfairs expect over 7,000 visitors to file through the doors of Birmingham’s NEC on February 21 & 22. The two-day showpiece will gather packaging professionals from NPD, R&D, marketing, buying, branding, and design backgrounds and connect them with a record number of packaging suppliers.

With the final countdown well underway, event organisers have confirmed the number of big-name brands expected to be in attendance is up 40% on last year’s figure. Key-decision makers from brands such as Asda, Aldi, Diageo, Costa Coffee, Sainsbury’s, Molson Coors, Tesco, Superdrug, Unilever, Hovis, Waitrose, Oh Polly, Nestle, Unilever, Britvic and Iceland are confirmed among pre-registered visitors.

“With job profiles including CEOs, MDs, packaging development, R&D, and procurement making up over half of attendees, and 62% of all visitors stating ’finding new suppliers’ as their predominant reason for attending, this combined purchasing power and the circa 400 exhibitors set to fill Halls are a match made in heaven,” said Renan Joel, Divisional Director – UK & Global Packaging Portfolio at Easyfairs. “When you bring together all the biggest names in the world of packaging and D2C brands under one roof, magic happens. Whether it’s a new material supplier, an innovative pack format, a new contact while networking, or just a spark of inspiration ignited in a debate, everyone leaves Packaging Innovations with something they can use to grow their business,” he added.